UX

5 Ways the Floating Action Button Boosts UX

5 Ways the Floating Action Button Boosts UX

A Floating Action Button (FAB) is a circled icon floating above the user interface. Its shape, position, and color ensure it stands out from the rest of a UI. FAB was popularized by the release of Goo

5 Ways to Improve the UX of Site Search

5 Ways to Improve the UX of Site Search

Search is like a conversation between the user and system: the user expresses their information need as a query, and the system expresses its response as a set of results. Search is a fundamental acti

Stop Using Hero Images! They’re Killing Your UX

Stop Using Hero Images! They’re Killing Your UX

There’s a pattern that’s haunted web design for over a decade now—one so embedded in our collective workflow that questioning it feels almost heretical.The full-bleed hero image.You know it. You’ve de

The Death of Google Search: Is the Search Engine on Its Last Legs?

The Death of Google Search: Is the Search Engine on Its Last Legs?

In the world of digital marketing and web development, few institutions have been as influential as Google Search. For years, it’s been the go-to resource for navigating the web, driving traffic, and

Are We Over-Simplifying UX? The Role of Friction in User Engagement

Are We Over-Simplifying UX? The Role of Friction in User Engagement

Alright, let’s dive deep, and I mean real deep. The idea of reducing friction in web design is one that gets tossed around so often, you’d think it was some sort of sacred mantra.But here’s the thing:

How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection

How Airlines Leverage UX (and Dark Patterns) to Monetize Seat Selection

In the world of advanced UX strategy, few industries demonstrate the power of persuasive (and often problematic) design better than the airline industry.Airlines have transformed what was once a basic

3 Secrets of Successful AR Design

3 Secrets of Successful AR Design

Over the past several years, augmented reality (AR) technology has established a home in entertainment, marketing, education and many other industries. The use of AR apps in the enterprise will grow t

The simple formula for great UX design

The simple formula for great UX design

We’re in the midst of a digital renaissance. With the rise of startups and transformative tech companies like Apple and Google, the user’s experience has never been more important. That means that the

Ultimate UX Design Guide to SaaS On-Boarding, Part 5: Data Import & Notifications

Ultimate UX Design Guide to SaaS On-Boarding, Part 5: Data Import & Notifications

Data Import & Notifications is the 5th Part of The Ultimate UX Design Guide to SaaS Customer On-BoardingSaaS Customer On-boarding is the process that users have to experience while initiating their jo

How to Master Microcopy

How to Master Microcopy

Microcopy  is the little bits of text that guide users through an experience. In apps and websites, microcopy includes things like button labels, hint text, and error messages. Often an afterthought t

AI Is Revolutionizing User Testing in 2025 — and Honestly, It’s About Time

AI Is Revolutionizing User Testing in 2025 — and Honestly, It’s About Time

User testing used to be a clunky, expensive mess. Remember trying to recruit five “ideal users” who were just available friends of coworkers?Then awkward Zoom calls where someone fumbles through your

User Journeys vs. Customer Journeys: Why the Distinction Matters More Than You Think

User Journeys vs. Customer Journeys: Why the Distinction Matters More Than You Think

Let’s get something out of the way: “user journey” and “customer journey” aren’t interchangeable buzzwords you can toss around to sound smart in meetings. They are not synonyms, and pretending they ar